Beasley Broadcast Group has tapped Stacey Sedbrook as its new vice president of digital, starting Sept. 1.
Based in Naples, Fla., Sedbrook will lead and direct all of the company’s social and online initiatives; develop and implement new media strategies; and coordinate all digital and interactive efforts for Beasley’s radio stations. She will report to Executive Vice President and Chief Financial Officer Caroline Beasley.
Sedbrook arrives at Beasley Broadcast and in Southwest Florida from Boston, where she was most recently senior director of digital sales and operations for Wicked Local-Gatehouse Media New England. She has also served as Gannett Corp.’s vice president of local digital; The Dallas Morning News’ director of sales training; The Houston Chronicle’s director of online sales, marketing and product development; and the Denver Newspaper Agency’s director of new media. She also built a consulting business dedicated to developing and implementing online sales and technical training programs and to forming digital sales teams, according to a release.
“As our digital initiatives continue to grow and evolve, we realize the benefit in examining this critically important part of our business with fresh eyes and from a different perspective,” said Beasley. “We believe the skill set she brings to Beasley’s digital team will help build a stronger department that is better tailored to serve the needs of our advertisers and listeners. Radio may be a new industry to Stacey, but the challenges we face as our digital presence expands are the same issues she faced previously on the print side.”
Beasley Broadcast Group, Inc., owns and operates 43 stations located in eleven large- and mid-size U.S. markets and also provides management services to one FM station in Las Vegas, and operates one station in the expanded AM band in Augusta, Ga.