Beasley Broadcast Group wants to “transform radio into a fully interactive online medium with a host of on-demand features.”
To that end it plans to implement interactive offerings from Quu Inc. and also has become a minority investor in that company, which is headed by Joe Harb and Lynn Bruder and is based in Washington state.
Quu’s business is in providing products that let listeners interact with on-air and online content. Beasley says listeners to its 42 radio stations will be able interact from station websites using their cellphones and mobile devices to access video or audio ads, images, coupons and links to client websites.
“Listeners will be able to purchase music from iTunes or Amazon, get play lists, artist information and song lyrics and view the music video of a song playing on Beasley stations. Quu content and technology will also enable Beasley’s listeners to access mobile coupons and opt-in for unique advertiser promotions, interact with on air talent and receive alerts for station events.”
The company’s Bruce Beasley said in the announcement that its interactive division “has generated continuous growth since its launch in 2006.”