Beasley Broadcast Group Inc. has elevated Rafe D’Amico to vice president of strategic partnerships, a position created to develop additional revenue through relationships with advertisers and agencies.
He will retain his duties as national sales manager for Beasley’s Las Vegas and Wilmington, Del., markets and will add NSM duties for its Charlotte, N.C., stations.
Based in New York City, D’Amico reports to Executive Vice President of Sales Heather Monahan.
D’Amico will oversee an intensified effort to develop nontraditional and event revenue in its markets by creating and enhancing station events, and expanding integrated media offerings, according to the company. Opportunities to develop deeper partnerships with current advertisers and agencies, untapped small- to medium-sized businesses and other media companies will also be explored, a release said.
D’Amico joined Beasley Broadcast’s Philadelphia cluster of radio stations in 2008 as local sales manager and digital sales manager for WRDW(FM) and WXTU(FM), and he was promoted to national sales manager in 2009 for these stations. He began his media career while still attending college University of Arizona in 1998.
Beasley Broadcast Group, Inc., owns and operates 53 stations (33 FM and 20 AM) located in 12 large- and mid-size markets in the United States. The company also operates one station in the expanded AM band in Augusta, Ga.