It’s not often a radio broadcast group puts out a press release announcing the hiring of a technical advisor.
Beasley Broadcast Group did just that this week, saying it had entered into a two-year deal with James Loupas Associates.
VP of Operations Brian Beasley said the company would have an exclusive agreement with James Loupas Associates to provide audio processing consulting and other services for its stations in Philadelphia, Miami and Las Vegas. Loupas will also provide consulting services for its stations in other markets.
Loupas founded his company in 1976 to consult radio, TV and recording companies and provide advice on psychoacoustics and audio ergonomics. “Jim Loupas … has developed a proprietary process for adjusting and processing the sound of a radio station to appeal specifically to its target audience,” Beasley noted.
Loupas called audio processing “the most efficient way for a radio station to acquire and retain audience and to increase the time the audience spends listening.”