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Beasley Ups Monahan to CRO - Radio World

Beasley Ups Monahan to CRO

Former EVP of sales tackles newly-created position
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Beasley Broadcast Group, a large- and mid-size market radio broadcaster, has named Heather Monahan to the newly-created position of chief revenue officer.

In her new role, Monahan will oversee all sales of the company’s core radio, digital and nontraditional revenue opportunities. She is based in Miami.

“As the radio broadcasting industry continues to offer a wider variety of ways in which we service advertisers, it became evident that having one person at corporate oversee and coordinate these various facets would be beneficial,” said President and COO Bruce Beasley.

Most recently, she served as the company’s executive vice president of sales. She joined Beasley Broadcast Group in 2003 as the director of sales for Beasley’s Fort Myers-Naples, Fla., cluster of radio stations. In 2004, Monahan was promoted to VP of dales, responsible for company-wide initiatives to improve revenue generation and manage the development of the sales and management team.

Prior to joining Beasley, Monahan’s radio career included serving as a general manager or sales manager for stations in Michigan and Massachusetts.

Beasley Broadcast Group owns and operates 53 stations (33 FM and 20 AM) located in 12 large- and mid-size markets in the United States.

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