Begin Book to Focus on 21st Century Branding

“Proper Radio Programming & Branding in the New Millennium” will be released in January
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Gary Begin, Sound Advantage Media founder and radio programming consultant — and Radio World contributor — has written a new book focused on radio programming and branding.

“Proper Radio Programming & Branding in the New Millennium” will be available in January 2015.

As the name indicates, the book “offers techniques, advice and lessons on how to build original compelling programming; effectively promote your station, increase sales and grow your audience in an increasing digital world,” according to a press release previewing its publication.

In addition to his current work, Begin’s radio experience spans East Coast markets from Portland, Maine, south to Sarasota, Fla. He has worked in both programming and on-air capacities.

For a recent example of Begin’s work in Radio World, check out “Are You a Nonstop Brander?

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