The Berlin School of Creative Leadership and iHeartMedia are now accepting entries for the “iHeartMedia Scholarship for Leadership in Audio Innovation” program. The winner will receive a full-tuition scholarship (worth €53,000) to attend the Berlin School's global Executive MBA in Creative Leadership Program starting March 2017.
Introduced in 2014, the global competition “reinforces iHeartMedia's initiatives to drive excitement among the creative community around the possibilities audio offers to advertisers and to develop leadership talent in the field,” said iHeartMedia in a release issued by the company.
Entries are being accepted until Nov. 15, and will be judged by the Berlin School and iHeartMedia's Creative Advisory Council. According to iHeartMedia’s release, entrants to the competition will be considered on both their professional and academic profile, as well as their response to a special essay question about the power of radio and the future of sound.
“Audio creative — whether broadcast radio, streaming or podcasts — is increasingly critical for advertisers to maximize the power of sound to reach their consumers,” said Bob Pittman, chairman and CEO of iHeartMedia, Inc. “We are pleased to renew the iHeartMedia Scholarship for Leadership in Audio Innovation because we believe the Berlin School’s global EMBA program is crucial in spreading the right training and development for our creative leaders worldwide.”
The 2014 inaugural Leadership in Audio Innovation Competition received entries from across 20 countries and awarded Sam Bergen, executive creative director for Energy BBDO, its first full-tuition scholarship. He has since joined iHeartMedia's Creative Advisory Council.