Best Buy is expanding its HD Radio offerings to all of its 832 stores, the first national retailer to make HD-R available through its entire national chain.
And, like satellite radio, HD Radio will now have in-store interactive listening stations.
Part of the unused ad inventory donated to the alliance by member stations will be used to support the Best Buy retail effort with a marketing communications program.
Best Buy is carrying the JVC HD-W10 Mobile HD Radio receiver and the Visteon Zoom. The HD Radio lineup will expand to home products and more mobile offerings this year.
The retailer’s broadened HD Radio product emphasis is supported by advertising in its weekly newspaper inserts and a point-of-sale program featuring in-store branding and product displays.
