The InaBox solution from BestWorx, introduced at IBC2008, is a radio station in a box that measures just 50 × 50 × 50 centimeters — “the same size as a small refrigerator,” according to Mark Eylers, the company’s CEO.
Eylers works in developing countries, where the radio sets are sold on the street for the equivalent of €4.
“It’s going to be a long time before any digital system can match that in price — and those prices will come through mass production of sets from other regions, like China. Ironically, on the radio and TV production side, everything went digital years ago. I meet a lot of station operators who have never cut or copied tapes,” he said.
In the last 15 years, BestWorx has helped build stations in dozens of developing countries in Africa, Asia and Eastern Europe.