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Beware the Ninja

CEA’s Gary Shapiro Follows Up “The Comeback”

Consumer Electronics Association President and CEO Gary Shapiro has a new book out, “Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Companies.”

“Ninja Innovation” follows 2011’s “The Comeback: How Innovation Will Restore the American Dream.”

In “Ninja,” Shapiro continues his push for business innovation. This time he offers more of a how-to manual using examples of select, and successful, company practices to improve an organization’s performance. He also adds in the efforts of individual innovators such as Edison and Steve Jobs along with numerous lesser known inventors.

The book is to be officially launched with the 2013 International CES in Las Vegas, Jan. 8–11.