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BIA Advisory Is Now BIA Kelsey

Name reflects acquisition and broader focus

BIA Advisory Services is changing its name to BIA/Kelsey.

The company acquired the Kelsey Group last year. It said the name change reflects its wider expertise in traditional and online media, mobile advertising, local search and the directory marketplace. It now offers consulting and valuation services, research, analysis and industry conferences.

The announcement was made by CEO Tom Buono and President Neal Polachek.

The firm’s “practice areas” will be organized into four service offerings: Consulting and Valuation Services, Research, Continuous Advisory Services and Conferences.