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BIA Predicts 5.9% Increase for Radio

BIA Predicts 5.9% Increase for Radio

U.S. radio enjoyed a 7.2% increase in ad revenues in Arbitron markets in 2002, according to BIA Financial Network, which also predicted a 5.9% increase in 2003. “Radio rebounded remarkably in 2002 and is poised to show strong growth in 2003, as well,” stated Mark Fratrik, vice president of BIAfn and author of a study on radio revenue to be released in April.