BIA Updates Media Access Pro

BIA Updates Media Access Pro
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BIA Financial Network is out with an update to its Media Access Pro software. The company said V 4.0 has improved functions for cross-media analysis.
It lets a user work with the data of 14,000 radio and 10,000 TV stations, as well as 1,400 daily newspapers. The newspaper database includes proprietary ad and circulation revenue estimates.
Cross-media data can be compared on a screen with the ability to link and sort information by parameters such as county, owner, parent, Arbitron radio market or Nielsen television market. The software lets the user display coverage for selected or all stations and papers simultaneously on one map for any market or geographic area.
Info: www.bia.com.

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