Bid4Spots Holds First U.K. Airtime Auction - Radio World

Bid4Spots Holds First U.K. Airtime Auction

Bid4Spots held its first reverse auction in the United Kingdom in September to sell last-minute airtime.
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Bid4Spots held its first reverse auction in the United Kingdom in September to sell last-minute airtime.

The Bid4Spots systems gives advertisers new chances to place last-minute advertisements at discounted rates, while helping radio stations increase revenue by selling last-minute-available airtime.

Bid4Spots is run in the United Kingdom by Auction Media. Paul Mitchard, previously the head of commercial scheduling for GCap Media, manages operations.

"The U.K. radio industry has been really supportive in getting behind this new initiative," said Mitchard. "... Advertisers have shown a lot of interest as well, and it's great we are under way."

The U.K. auctions will take place every Thursday morning at 10 a.m. GMT.

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Bid4Spots Inc. — Dave Newmark

As you know, eBay chose Bid4Spots to power the eBay Media Marketplace for radio. For radio stations, this means more available advertising dollars in our reverse auction marketplace.