Bid4Spots said it held its first reverse auction of radio ad time in the United Kingdom.
It called the launch successful. Bid4Spots is run in the UK by Auction Media.
The auction service was launched in 2005 for terrestrial radio in the United States; the company also offers a service for Internet radio.
Bid4Spots held its first reverse auction in the United Kingdom in September to sell last-minute airtime.
Bid4Spots is seeking to expand its reverse auction marketplace for advertisers and broadcasters to the United Kingdom.
Bid4Spots plans to launch its first reverse auction for independent Internet radio next month.
Spot auction supplier Bid4Spots said its terrestrial radio auction reached a high in the week of Feb. 5. It puts the spot value transacted at $224,000.
Bid4Spots’ First Online Radio Auction Approaches
Bid4Spots is launching a reverse auction marketplace for radio airtime in the United Kingdom in the third quarter of 2007.
Bid4Spots said its SpotFill service will let advertisers supplement their auction results by picking up remaining spots in target markets after the close of an auction.
As you know, eBay chose Bid4Spots to power the eBay Media Marketplace for radio. For radio stations, this means more available advertising dollars in our reverse auction marketplace.
Bid4Spots says it saw a 300 percent increase in activity in June for its weekly reverse auction for radio airtime.