‘Big Dog’ Sony Enters HD-R Market - Radio World

‘Big Dog’ Sony Enters HD-R Market

Sony, the receiver manufacturer with arguably the largest market share in this country, according to the HD Digital Radio Alliance, has introduced two HD Radio products.
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Sony, the receiver manufacturer with arguably the largest market share in this country, according to the HD Digital Radio Alliance, has introduced two HD Radio products.

The company says it plans a full line of HD Radio gear.

Sony has long been an Ibiquity licensee and says with its new HD Radio tabletop and car tuner, it has a “long-term commitment to developing and distributing a range of HD Radio-enabled consumer products over the next several years.”

Alliance President/CEO Peter Ferrara told RW Online, “Sony is the big dog” among receiver manufacturers with “tremendous manufacturing” capability and a strong retail distribution channel.

The AM/FM/HD table radio (model XDR-S3HD) features an auxiliary input jack and supplied cable to connect an external music device, a wireless remote control and clock radio features. It will be available in July for about $200 at retailers and www.sony.com.

The mobile HD Radio tuner (model XT-100HD) connects to most Sony head units. Many of Sony’s car stereos come with front aux-in and USB inputs, play MP3 CDs and are iPod and satellite radio-ready. The new tuner will be available in July 2007 for about $100.

The alliance will support the Sony launch with new ads, Ferrara said.

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