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‘Big Dog’ Sony Enters HD-R Market

Sony, the receiver manufacturer with arguably the largest market share in this country, according to the HD Digital Radio Alliance, has introduced two HD Radio products.

Sony, the receiver manufacturer with arguably the largest market share in this country, according to the HD Digital Radio Alliance, has introduced two HD Radio products.

The company says it plans a full line of HD Radio gear.

Sony has long been an Ibiquity licensee and says with its new HD Radio tabletop and car tuner, it has a “long-term commitment to developing and distributing a range of HD Radio-enabled consumer products over the next several years.”

Alliance President/CEO Peter Ferrara told RW Online, “Sony is the big dog” among receiver manufacturers with “tremendous manufacturing” capability and a strong retail distribution channel.

The AM/FM/HD table radio (model XDR-S3HD) features an auxiliary input jack and supplied cable to connect an external music device, a wireless remote control and clock radio features. It will be available in July for about $200 at retailers and www.sony.com.

The mobile HD Radio tuner (model XT-100HD) connects to most Sony head units. Many of Sony’s car stereos come with front aux-in and USB inputs, play MP3 CDs and are iPod and satellite radio-ready. The new tuner will be available in July 2007 for about $100.

The alliance will support the Sony launch with new ads, Ferrara said.

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