Blah, Blah, Blah: Radio Revenue Picture Remains Flat - Radio World

Blah, Blah, Blah: Radio Revenue Picture Remains Flat

Blah, Blah, Blah: Radio Revenue Picture Remains Flat
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If you're looking for bright spots in radio's revenue picture, look at national sales and non-spot revenue. But radio's total revenue performance remains in the blahs.
In July, the RAB reports, national business was up 5% compared to the same month in 2005. Non-spot was up 12%.
But radio still gets most of its revenue from local ad sales, and those were down 2%. Combined local and national ad sales fell 1%.
Grand total revenue was flat in July and is flat for the entire year.

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