BMW Gets Specific

BMW of North America, LLC will offer Sirius Satellite Radio service in the new MINI, as well as in the BMW 3 Series, 5 Series and X5, as previously announced. Sirius is expected to be widely available, beginning in the fourth quarter of 2002, as a dealer-installed option through BMW centers and MINI dealerships in the U.S.
“We are thrilled to have BMW and MINI join us in offering Sirius to its car customers in the U.S.,” said Sirius President/CEO Joe Clayton. “BMW and now MINI customers will get a satellite radio service that stands out from the competition, due to diverse programming, 100% commercial-free music, and some of the best news, talk, and entertainment in the business.”