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Bonneville Extends Relationship With Marketron

Uses its software to manage ad inventory

Marketron won a contract to provide broadcast management and e-commerce solutions to Bonneville International, extending an existing relationship.

All Bonneville stations will use Marketron software to manage ad inventory. The Marketron solution includes sales, traffic, reports, accounts receivable and the new Marketron Exchange e-commerce platform.

Bonneville has 23 radio stations in eight U.S. markets

Marketron Broadcast Solutions is an affiliate of The Wicks Group of Companies, which also owns NewBay Media, publisher of Radio World.