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Bonneville Goes With WideOrbit

WO Traffic selected for group owner’s stations

Group owner Bonneville International has selected broadcast software developer WideOrbit’s WO Traffic platform as a corporate-wide base for its traffic operations.

Bonneville has been using WO Traffic at its single TV station, in Salt Lake City. It will now install it at its radio stations.

Bonneville International President Darrell K. Brown said, “WideOrbit’s technology will strengthen Bonneville’s centralized management capabilities while preserving the creative independence our stations need to leverage the power of localism in broadcasting.”

Bonneville operates stations in Salt Lake City, Seattle, Phoenix and Los Angeles.