Which of the big radio groups are most aggressive in their digital rollouts so far?
Almost 90% of Bonneville stations — 27 of 31 stations — are on the air with HD Radio, according to a report prepared for Radio World by BIA Financial Networks using Ibiquity data.
The rollout status of the top 25 U.S. radio groups appears on the HD Radio Scoreboard in the July 4 print and digital editions of Radio World.
Greater Media is at a 70% rollout, with 14 of 19 stations on the air. About 65% of Emmis’ 23 stations have converted, and CBS is at 60% of its 140 outlets. Entercom and Radio One are also above the 50% mark.
Among big groups, by far the highest number of stations on the air is Clear Channel, with some 375 airing HD Radio, or about a third of its station holdings.
Meanwhile, the groups with the highest percentage of multicasts are Emmis, Greater Media and Bonneville, all with a bit more than half of their stations airing multicast channels now. Clear Channel has 274 multicasts, again the most by number of stations.
The list was derived from BIAfn’s Media Access Pro.