Borrell Associates has hired Corey Elliot as research director.
Elliot comes to Borrell from Gannett Co. where he was director of market intelligence. It provides local market data to media clients as well as tracks and forecasts advertising expenditures.
Elliot will lead the company’s research operations, including divisions that handle consumer and advertiser research as well as the Compass (Adspending.com) product.
He comes to Borrell with some 15 years of experience in strategy and research. At Gannett, Elliot worked across that company’s media properties to grow advertising revenue by providing research and data support.
Elliot reports to work at Borrell’s Williamsburg, Va. headquarters in April.