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Bouvard Calls Pandora CFO “Wrong” on Radio

In his latest blog post, Westwood One Chief Marketing Officer Pierre Bouvard disputes claims made this week by Pandora Chief Financial Officer Mike Herring at an investor conference.

Herring says AM/FM listening levels are dropping and also that broadcasters do not talk about time spent listening when selling; Bouvard calls both of these assertions “wrong.”

Bouvard cites both Nielsen data and Edison’s Research “Share of Ear” study to bolster his claim that radio listening is strong, concluding:

● AM/FM listening levels are stable, according to Nielsen’s measure of both reach and time spent
● Radio has nine times the audience share of Pandora and 17 times the audience share of Spotify, according to Edison
● U.S. listeners spend almost 2 hours more per day with AM/FM than they do with Pandora
● The majority of AM/FM listening occurs out of home, while the majority of streaming is done in-home

Read his full blog post here.

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