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‘Brand Managers’ Are the Latest Thing at Clear Channel

These people have a new and more visible role in the company’s content decisions

Clear Channel on Thursday named two dozen people to its new Brand Management Team as part of its new “National Programming Platforms” strategy.

Tom Poleman is president of the NPP division; Darren Davis, senior VP and GM of national programming platforms, will lead the Brand Management Team, which now has a “Brand Manager” and “Brand Coordinator” for each format and will serve as in-house format experts.

This new entity will help manage the Premium Choice Network, which is the company’s system of sharing content and ideas among regions and markets. It will consult with stations and CC senior vice presidents of programming, develop format-specific contest opportunities and do research.

Here’s the list from CC:

Mainstream AC (Adult Contemporary)
Brand Manager: Chris Conley
Brand Coordinator: Rob Miller

Hot AC
Brand Manager: Tony Coles
Brand Coordinator: Brian Check

Classic Hits / Oldies
Brand Manager: Bill Cahill
Brand Coordinator: Keith Abrams

Mainstream CHR (Contemporary Hit Radio)
Brand Manager: John Ivey
Brand Coordinator: Alex Tear

Rhythmic CHR
Brand Manager: Cat Collins
Brand Coordinator: Dylan Sprague

Brand Manager: Clay Hunnicutt
Brand Coordinator Country: Doug Montgomery
Brand Coordinator Classic Country: Chad Heritage

Active Rock / Alt
Brand Manager: Brad Hardin
Brand Coordinator Active: Chris Williams
Brand Coordinator Alt: Julie Pilat

Classic Rock
Brand Manager: Eric Wellman
Brand Coordinator: Joe Bonadonna

Brand Manager: Jim Lawson

Urban / Urban AC
Brand Manager: Doc Wynter
Brand Coordinator Urban: Kris Kelley
Brand Coordinator UAC: Derrick Brown

Brand Manager: Darryl Parks
Brand Coordinator: Ken Charles

Clear Channel Radio also named Kelly Doherty as director of imaging for National Programming Platforms. She already has that role for KIIS(FM), KYSR(FM) and Ryan Seacrest programming in Los Angeles.

Clear Channel Radio of late has been marketing itself as “the leading media company in America with a greater reach in the U.S. than any radio or television company,” with 238 million monthly listeners in the United States.