Broadcast Interactive Media Launches On Top Radio

Broadcast Interactive Media launched five Web sites for the urban format radio group On Top Communications. It says two more sites are on the horizon for Banks Broadcasting.
“We are very pleased that diverse groups of radio and TV broadcasters see the revenue generation potential of Broadcast Interactive’s initiatives,” stated Stephen Benedek, Chairman of Broadcast Interactive, “This shows that we deliver value not only to traditional network affiliates, but also to stations focused on a younger demographic.”
The sites are: WWHV (www.hot1021fm.com), HOT 106 WRXZ/WFFM (www.hot106fm.com), HOT 104.5 KNOU (www.hot1045no.com), HOT 97.7 WRJH (www.hot977radio.com) and MAJIC 100.9 WJXN (www.majicradio.com). These sites will feature hip-hop and entertainment news and integrate promotions designed to increase revenue and drive traffic from the Web site to the on-air broadcasts.