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Broadcast Traffic Consortium Works on Rollout

Traffic Consortium Update

Emmis VP of Integrated Technologies Paul Brenner, who’s also leading the Broadcast Traffic Consortium, tells me the group member stations are providing spectrum in 54 markets with RDS now for Navteq; the service is used by Mercedes, Magellan, Garmin and others, he said.

Twenty HD Radio markets have been activated and “we continue to activate those markets as software and process improvements are made,” he said.

Four additional broadcast members have joined the consortium since its April inception: Cumulus, Hubbard, Cobalt and Lincoln Financial.