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Broadcasters Help in Relief

Tornadoes or earthquakes, radio broadcasters step up

The May issue of Licensed to Serve has hit the inbox.

It carries with it the efforts of radio broadcasters to help those in need.

For instance, the Salem Radio Network has partnered with Project Hope to raise funds for earthquake victims in Nepal.

Closer to home, Tribune Broadcasting’s legacy Chicago AM WGN and its TV younger sister, along with the McCormick Foundation, the Chicago Tribune and Spanish-language program “Hoy,” have launched Tornado Relief Effort 2015. An April 13 fundraiser raised initially over $500,000. The McCormick Foundation matched the $500,000 with its own $250,000.

On the medical charity front, syndicated radio talk show host Rush Limbaugh’s annual Cure-A-Thon, 25 years running, chalked up over $3.3 million, a record. Over the years, it has collected over $44 million. The money goes to the Leukemia and Lymphoma Society.

In Rhode Island, Cumulus Media properties WPRO(AM/FM), WWKX(FM) and WWLI(FM) collected $400,000 for the Hasbro Children’s Hospital in a radiothon.

Townsquare Media’s “Country Cares” radiothon at its stations in Rockford, Ill., Owensboro, Ky., Atlantic City, N.J. and Lubbock Texas, raised $1.4 million for St. Jude Children’s Research Hospital.