Teasing out more highlights from the January issue of the NAB’s Licensed to Serve newsletter reveals radio broadcaster largesse over the winter months.
Winter is always a time when charitable largesse is especially needed.WRAT(FM), a Greater Media property in Lake Como, N.J., recently conducted its 16th annual food drive. The haul for three local charities was an estimated 15,000 meals and 9,000 pounds of clothing.
In Des Moines, Iowa, legendary station WHO(AM), morning show hosts Bonnie Lucas and Van Harden gave away 5,000 pork loins during a remote from the Iowa State Fairgrounds on Dec. 17.
WHO is currently an iHeartMedia property, as is KXKT(FM) in Omaha, Neb. Show host Gina was challenged by the Woodhouse Auto Family, a local business, to not eat for 24 hours. The company offered $400,000 and dared listeners to match that amount. Gina and the listeners succeeded, collecting $900,000 — donated to Food Bank for the Heartland’s school lunch program.
Perhaps the best story of all goes to Greater Media Detroit’s WCSX(FM). Morning show hosts Trudi and Jim took nominations for a “Santa Van,” a vehicle to go to a family in dire need of transportation. The recipient was a single man working three jobs and taking care of his nieces and nephews. Not only did Trudi and Jim deliver the van, but they also contacted a furniture store to get beds for the children.