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Broadcasters Promote Health

Raising money and helping out

The latest NAB Licensed to Serve newsletter includes several pieces on radio broadcasters helping out.

Children’s hospitals are often the beneficiaries of broadcaster largesse. In Louisville, Ky., Alpha Media’s cluster — WDJX(FM), WGHL(FM), WGZB(FM), WMJM(FM) and WXMA(FM) — raised almost $950,000 in its sixth Annual Kosair Children’s Hospital Radiothon.

A few years ago Greater Media’s WKLB(FM) in Boston established the “Country 102.5 Healing Garden” at the Tufts Floating Hospital for Children. It has used performances there to raise money. A recent conference by Hunter Hayes raised $40,000 for the hospital. Carrie Underwood and Rascal Flatts have also appeared at the garden.

Children’s Healthcare Atlanta was the recipient of almost $75,000 from a radiothon organized by CBS Radio’s WAOK(AM/FM).

And, of course, the big dog, St. Jude Children’s Research Hospital was also the beneficiary of largesse. In the hospital’s hometown of Memphis, Tenn., local iHeartMedia stations KJMS(FM), WDIA(AM), WHAL(FM) and WHRK(FM) raised $200,000 in a two-day radiothon.

IHeartMedia Charlotte, N.C., presented the annual Kat Country Jam — collecting $30,000 for St. Jude.

For WPLR(FM), in New Haven, Ct., the Norma F. Pfriem Breast Care Center at the Bridgeport Hospital received almost $15,000 from the Connoisseur Media station’s annual Golf Classic.

And, finally, KZZL(FM), an Inland Northwest Broadcast property in Boise, Idaho, used its Bull Country Community Cares Radio-A-Thon to gather almost $15,000 for the local United Way.