The latest NAB Licensed to Serve newsletter includes several pieces on radio broadcasters helping out.
Children’s hospitals are often the beneficiaries of broadcaster largesse. In Louisville, Ky., Alpha Media’s cluster — WDJX(FM), WGHL(FM), WGZB(FM), WMJM(FM) and WXMA(FM) — raised almost $950,000 in its sixth Annual Kosair Children’s Hospital Radiothon.
A few years ago Greater Media’s WKLB(FM) in Boston established the “Country 102.5 Healing Garden” at the Tufts Floating Hospital for Children. It has used performances there to raise money. A recent conference by Hunter Hayes raised $40,000 for the hospital. Carrie Underwood and Rascal Flatts have also appeared at the garden.
Children’s Healthcare Atlanta was the recipient of almost $75,000 from a radiothon organized by CBS Radio’s WAOK(AM/FM).
And, of course, the big dog, St. Jude Children’s Research Hospital was also the beneficiary of largesse. In the hospital’s hometown of Memphis, Tenn., local iHeartMedia stations KJMS(FM), WDIA(AM), WHAL(FM) and WHRK(FM) raised $200,000 in a two-day radiothon.
IHeartMedia Charlotte, N.C., presented the annual Kat Country Jam — collecting $30,000 for St. Jude.
For WPLR(FM), in New Haven, Ct., the Norma F. Pfriem Breast Care Center at the Bridgeport Hospital received almost $15,000 from the Connoisseur Media station’s annual Golf Classic.
And, finally, KZZL(FM), an Inland Northwest Broadcast property in Boise, Idaho, used its Bull Country Community Cares Radio-A-Thon to gather almost $15,000 for the local United Way.