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Broadcasters Raise Funds for Hurricane Relief

Broadcasters Raise Funds for Hurricane Relief

Several broadcasters and industry organizations are working on hurricane relief efforts.
Here are just some of those:
In cooperation with Reach media, “The Tom Joyner Morning Show” and, the Relief Fund will accept donations to provide resources to support families who are assisting those displaced by Katrina. Funds will go to families who have opened their homes to those displaced by Hurricane Katrina. The Relief Fund said it plans to partner with churches in states neighboring affected areas. The “Cash Call contest,” a fixture on the Tom Joyner Morning Show, will be suspended for September and the “$1,000 per hour” prize will go toward the fund.
ABC Radio/LA (KABC(AM), KLOS(FM) and ESPN Radio710) partnered with ABC 7 and the Walt Disney Company in a market-wide effort that has collected more than $600,000 in cash donations. A joint daylong fundraiser was held at three southern California locations – Dodger Stadium, Angels Stadium and the Arrowhead Pond of Anaheim.
Salem Los Angeles radio stations – KKLA(FM), KFSH(FM), KRLA(AM), and KTIE(AM) -joined with Feed the Children to assist victims. Through Labor Day, listeners are being directed to a toll-free number at Feed the Children where donations are being accepted.
Clear Channel radio and TV stations are airing PSAs directing listeners to the company’s site Online visitors can make a donation to support the American Red Cross. The site is also providing National Hurricane Center advisories for Louisiana, Mississippi, Alabama and Florida and a list of the Clear Channel stations that are airing shelter locations and directions, providing coverage, collecting donations for the American Red Cross and holding collection drives.
Public service banner ads are running on various Clear Channel Web sites, and Red Cross billboards are being posted in several markets.
XM and Sirius Satellite Radio will broadcast “A Concert For Hurricane Relief,” a benefit special organized by the NBC Universal Television Group to help hurricane victims, tonight (Friday) at 8 p.m. ET.
Journal news station WTMJ(AM) in Milwaukee set up “Katrina: You Can Help” along with its sister TV station.
Syndicated “Bob & Sheri” are conducting a fundraising campaign. Bob Lacey and Sheri Lynch are calling it “Beads for the Bayou,” which lets listeners make a cash donation to the Hurricane Katrina relief effort in exchange for Mardi Gras beads. Proceeds go to the American Red Cross.
The RAB said it reached out to the Ad Council and the American Red Cross, making PSAs available for download at its web site, accessible for any radio station and created pro-bono by Austin-based GSD&M. It plans further PSAs in coming weeks.