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Broadcasters Support Arizona Firefighters

September Licensed to Serve chronicles fundraising efforts

The September issue of the NAB’s Licensed to Serve newsletter is out. Once again radio broadcasters support breaking issues and traditional causes.

In Arizona, CBS Radio’s Phoenix stations, KMLE(FM), KOOL(FM) and KZON(FM), raised over $475,000 for the United Phoenix Firefighters Charities for distribution to the families of the firefighters killed at Granite Mountain. The stations worked with local businesses, Dunkin Donuts and singer Dierks Bentley.

Children’s health care is always close to broadcasters’ hearts. Clear Channel’s KXKT(FM) in Omaha, Neb., chalked up over $300,000 for the local Omaha Children’s Hospital and Medical Center in its 11th Annual Children’s Miracle Network Radiothon. The station has raised over $3 million in its efforts over the years.

For its Children’s Miracle Network Radiothon Buckley Radio’s WDRC(FM) in Bloomfield, Conn., raised over $200,000 for the Connecticut Children’s Medical Center. The station has raised more than $2 million over the years in the radiothon.

In Boston, Entercom’s sports station WEEI(FM) hit a home run collecting $3.3 million for the Dana-Faber Cancer Institute. The station teamed up with the Red Sox in its 12th annual Jimmy Fund effort.

WLEN(FM), an independent station in Adrian, Mich., held a pie auction for the local American Cancer Society affiliate, the Lewanee County ACS. Pies were donated by station personnel, local businesses and celebrities. Almost $4,000 was raised.

In Indianapolis, instead of raising money, Emmis Communications’ radio stations raised a sweat in the 2013 United Way Day of Caring. Activities included painting the exterior of a school and landscaping the grounds.

In Phoenix, Univision Radio participated with its Univision siblings for “Es el Momento Preparandose Para El Exito” Education Fair. Working with local sports teams and nonprofits offered a wide variety of services and goods — from scholarships to laptops and backpacks.