The Midwestern November tornadoes did their damage and in the aftermath broadcasters stepped in to help. Courtesy of the December issue of the NAB’s Licensed to Serve are a few stories.
CBS Radio’s Chicago sports radio property, WSCR(AM) hosted what it calls, “Sporting the Spirit.” The drive normally collects for the Christmas season for Chicagoans but this year it reoriented to encourage listeners to donate useful items and toys for those impacted by the storms. At the end of December, the collected items will be delivered areas impacted by the tornadoes.
Also in Chicago, Tribune’s WGN radio and TV pulled out all the stops in its one-day “Day of Giving” campaign.
In Michigan, at locally-owned WLEN(FM) in Adrian, Mich., the eighth annual “Thank a Vet” day radiothon raised $18,500. The recipient is Housing Help of Lenawee County. According to Licensed to Serve, the money goes to helping vets with rent, foreclosures, utility bills or transportation needs.
