Broadcast distribution services provider Skyview Networks has signed a deal with ISP Sports, a college sports program producer, to and its client, the University of Georgia.
Skyview will provide satellite distribution services along with ad inventory management and automation systems for the 52 affiliates of the Georgia Bulldog Radio Network. The package covers football, baseball and men’s basketball.
ISP will retain control of advertising sales and scheduling, including localization and regionalization.
David Shumate, ISP Conference Network Manager, SEC, said, “We look forward to utilizing the expertise provided by Skyview to both distribute and assist in the traffic management crucial to operating a large network such as the Georgia Bulldog Radio Network.”
Vice President of Business Development for Skyview Networks Matt Stys said: “We are thrilled to partner with ISP to expand our services in Georgia with this premiere SEC property... I am confident with our broadcast systems, the ISP and Georgia Bulldog Radio Network will enjoy a quality broadcast process from advertiser management to game-day production.”