Neutrik USA said Charlotte, N.C., will now be its centralized hub for the Americas.
It also is changing its name to reflect what it called a dramatic expansion. It will be called Neutrik Americas.
“The goal of this organizational shift is to provide centralized operation for the Americas, with the benefit of consolidated sales and support for the entire region,” it stated in the announcement, adding that it expects to be able to offer greater responsiveness for customers.
“As part of this expansion, Neutrik Americas now offers multilingual sales and support services.” It will offer
Marketing Director Janet Tufo said that in the past, Canada and Latin America were serviced by company headquarters in Liechtenstein, which presented challenges because of the disparity in time zones. The staff in Charlotte now includes employees with facility in English, Spanish, Portuguese and French.
The announcement was made by Peter Milbery, president of Neutrik Americas, who noted that the company had moved to Charlotte in 2010, near the Charlotte Douglas International Airport, “to accommodate the logistics of this expanded territory.”
Neutrik Americas remains a subsidiary of Neutrik AG and member of the Neutrik Group.