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Sheridan Goes for Video

Deal with Radio Disney provides for audio and video content

Group owner Sheridan Broadcasting Corp. has announced a content deal with Radio Disney.

Radio Disney will provide video content to Sheridan’s Atlanta-based WIGO(AM). The audio for that content will be “telestreamed,” as SBC says, on WIGO(AM), while there will be a video feed on the station’s website, www.wigoam.com.

The programming will be a one-hour weekday show called “The Radio Disney Hour.”

Ron Davenport Jr., chief operating officer of SBC, said, “We are honored and extremely flattered to be the first radio broadcaster licensed by Disney to use Radio Disney video content. The Radio Disney team has been incredible to work with, and we are very excited about the possibilities going forward.”

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