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× Joins PILOT Tech Initiative

The platform is owned by The Globe and Mail in Canada

PILOT has a new member,, which uses artificial intelligence to make products that help media companies optimize revenue and increase engagement.

The platform is owned by The Globe and Mail in Canada, whose newsroom was the environment for which the platform was developed.

“It’s great to have join PILOT given their experience developing and implementing strategies for digital revenue around first-party data,” said NAB PILOT Executive Director John Clark in the announcement.

PILOT is a coalition led by the National Association of Broadcasters. Its purpose includes supporting the creation and implementation of new technologies and solutions for media.

Other members include Amazon Web Services, Edgecast, Facebook Journalism Project, Google, Nielsen and Xperi. is an AI platform that uses prediction algorithms to “serve the right content to the right audience at the right time across text and video.” According to NAB, the Sophi product suite offers automated content curation, personalization and dynamic registration that facilitate first-party data acquisition, viewer engagement and monetization of video and text across channels including web, app, OTT and streaming.