These are boom times for online ad sales.
The Interactive Advertising Bureau and PricewaterhouseCoopers LLP found that Internet advertising revenues exceeded $5.2 billion for the third quarter, “yet another historic high for a quarter” and a $1.1 billion increase, up about 25 percent, over the same period last year.
The results were published in the IAB Internet Advertising Revenue Report. Revenue was up about 3% from the second quarter of this year.
“All three quarters in 2007 have set new highs: Q1 at $4.9 billion, Q2 at $5.1 billion, and now Q3 at $5.2 billion,” the organizations stated.
“Revenues for the first nine months of 2007 totaled $15.2 billion, up nearly 26 percent over the $12.1 billion recorded during the first nine months of 2006.”
Marketers increasingly understand and appreciate the benefits of interactive advertising, IAB officials said. The report is further proof that “the industry has truly come into its own,” according to an official with PricewaterhouseCoopers, citing the emergence of new platforms including broadband video, rich Internet applications, mobile and social media.