Radio ad creative types have suffered angst in recent years over whether spots in general are as clever and engaging as they should be. For every really innovate commercial, it seems, we can point out a handful of predictable, uninspiring ones.
The Radio Mercury Awards try to counterbalance such notions and encourage innovation. The awards, which celebrate great radio ad work, are noting their 20th anniversary. They’re sponsored by the Radio Advertising Bureau.
And it’s that time of the year, the call for entries for the 2011 competition. Besides other cash prizes, there is a $100,000 best of show prize open to all categories, which include campaigns (three or more commercials), best agencies, PSAs, best radio ads, etc.
Entry deadline is July 15. Awards will be made in New York at the Radio Mercury Awards on Oct. 4. The list of those who can participate is wide-ranging including agencies, production companies, radio stations, schools, etc.
Leo Burnett USA Chief Creative Officer Susan Credle has been named chief judge and will be recruiting others for the judging.