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Can Radio Reach ’10 x 10′? Interep Thinks So

Can Radio Reach '10 x 10'? Interep Thinks So

At the RAB conference in Dallas, Interep announced initiatives it said will help radio to achieve a 10% share of ad dollars by the year 2010.
Sheila Kirby, the company’s senior VP of new revenue development, said, “Interep is officially and publicly declaring our goal, and our plan, to achieve a 10% share of ad dollars for radio by 2010. … It is more than just a convention slogan. It is backed up with specific plans and measurable initiatives to increase our medium’s share of advertising dollars.”
Interep is an ad sales and marketing company.