Canada Commits to PPM

The companies say it will be the world’s largest meter panel that provides both TV and radio audience data.
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PPM is expanding Canadian service.

The Arbitron Portable People Meter will be used to measure radio and TV, the Canadian Radio and Television industry ratings firm BBM said.

Arbitron and research firm TNS Media Research will deploy PPM in five markets. The companies say it will be the world’s largest meter panel that provides both TV and radio audience data.

BBM adopted PPM for TV measurement for Montreal and Quebec in 2004. “Since then the system has been adopted as currency in a number of countries so we are delighted that the PPM is ‘coming home’ to the rest of Canada,” said Richard Marks, global head for TNS Media Research in the announcement.

The new service is scheduled to begin installation in early 2009 with a commercial launch later that year.

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