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Canada Dips its Toe in PPM’s TV Waters

Canada Dips its Toe in PPM's TV Waters

The Canadians are willing to experiment with Arbitron’s Portable People Meter – for TV audience measurement. Arbitron said earlier this summer it hoped to test the device in Canada, and now that’s definite.
BBM Canada, the Arbitron equivalent for that country, has selected Arbitron’s PPM to measure television audiences, including French-language stations, in Montreal and Quebec beginning in the fourth quarter of 2003. In early 2003, BBM is scheduled to begin deploying Arbitron PPM system to approximately 875 persons in Montreal and approximately 450 persons in Quebec, creating television audience measurement panels. Both panels are scheduled to begin reporting television ratings in the fourth quarter of 2003.