Adam Carolla (and his company Carolla Digital), one of the most popular of podcasters, has signed a five-year extension with major podcast producer PodcastOne.
The deal is “an exclusive sales and marketing deal for an additional five years. In addition to representing the Carolla Digital lineup of programs, including the award-winning ‘Adam Carolla Show,’ the companies will work closely on production and development of new programming.”
Carolla was an original part of PodcastOne’s launch. PodcastOne Chairman and CEO Norm Pattiz said, “I learned one lesson very early in life — if you want to do something, do it with the best. I’ve been working with Adam since his ‘Loveline’ days, and I hope that my obituary is read on his show first.”