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CBC/Radio-Canada Chooses Avid Everywhere

Adopts Avid MediaCentral platform to improve operational efficiency

Multiplatform broadcaster CBC/Radio-Canada has chosen the Avid MediaCentral Platform to power more efficient production and storage of its media content.

Leveraging solutions from the Avid Media Suite and Storage Suite, the organization, says Avid, will simplify workflows and automate processes for the organization’s mobile applications, websites, 132 radio stations, 27 television stations and foreign bureaus, in both English and French.

The new system, Avid Interplay | MAM, will replace more than 20 legacy archive collections at CBC/Radio-Canada. The installation will integrate metadata for more than 25 million analog and digital media assets into a single catalog and index database, explains the firm.

CBC/Radio-Canada production staff will access Interplay | MAM through Avid MediaCentral | UX (formerly Avid Interplay Central). As part of the platform, the Interplay | MAM system will integrate with the media organization’s existing Avid solutions, Interplay | Production and iNEWS as well as third-party applications.