CBS Creates Local Broadcasting Ops Group

Anton Guitano named COO of local media while Dan Mason extends CBS Radio contract
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CBS Corp. revealed what it’s calling a “strategic restructuring” of its local broadcasting operations, putting in place a new management team to lead a new local broadcasting operations group.

Anton Guitano, a 31-year CBS employee, most recently served as chief financial officer and senior executive vice president, operations, of CBS Radio; Guitano will become chief operating officer of CBS Local Media for the new local broadcasting business segment. Guitano will report to CBS President/CEO Leslie Moonves.

Guitano also will report to CBS Radio President/CEO Dan Mason and new CBS Television Stations President Peter Dunn, helping to advance each division’s financial, strategic and operating objectives, the company said. Guitano also will lead CBS’s efforts to capitalize on its local news and Internet properties.

Mason, who in his current stint has headed CBS Radio since 2007, got a contract extension as president and chief executive officer of the radio division. Mason returned to CBS after a five-year hiatus as an adviser and consultant to the division. He was president of the radio division from 1995 to 2002.

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