CBS Corp. has established the CBS Interactive Music Group. The new business unit within CBS Interactive brings together the company’s digital music assets, including CBS Radio’s many music Web sites and online audio streams and its various mobile applications as well as Last.fm, a music discovery site, to form a single division.
The aim, the company says, is to create richer and “more immersive” experiences for music fans and in turn, drive increased audience share and revenue opportunities. At launch, the combined assets of the CBS Interactive Music Group reach about 40 million unique monthly users worldwide, according to the broadcaster.
David Goodman is heading the new entity. He’s been with CBS Radio since 2002 and became president of the digital media and integrated marketing in December 2007.
The broadcaster said the CBS Interactive Music Group will complement CBS Interactive’s four additional business units primarily focused on technology and news; business; sports and games; and entertainment and lifestyle. Neil Ashe serves as president of CBS Interactive. Goodman will report to Ashe and continue to work with Dan Mason, president and chief executive officer of CBS Radio, to implement and monetize the division’s digital initiatives.
