Dallas’ Children’s Medical Center, the fifth-largest pediatric healthcare provider in the country, received donations totaling $1,007,364 from CBS Radio Dallas’ KVIL(FM), “103.7 Lite FM” and KMVK(FM), “Mega 107.5,”annual “Christmas is for Children” radiothon, which aired Dec. 7 and 8.
On-air personalities from both stations shared stories about the care provided to the pediatric patients daily, and listeners were encouraged to donate to the not-for profit. The radiothon also received promotional support from other local CBS radio and TV stations. Appearances by station personalities at the hospital provided entertainment for phone bank volunteers, patients and families.
“Taking care of our patients is our number one priority, and we could not do it without the support of our community and great partners like 103.7 Lite FM and Mega 107.5,” said Michael Frick, president of the Children’s Medical Center Foundation. “We’re grateful for the outpouring of support from the listeners as we continue to make life better for the more than 200,000 patients we serve each year.”
The radiothon was made possible by the support of local sponsors. Phone bank sponsor FairLease donated $47,000, and other sponsors included Foresters, Primrose Schools and Neighborhood Credit Union.
Donations are still being taken, visit www.childrens.com/give.