Repurposing some of its content, CBS Radio is bringing four popular stations to a number of markets outside of their broadcast areas using the multicast channels of HD Radio stations.
New York’s WFAN Sportsradio 66 “The Fan” is now available to HD Radio listeners in three Florida cities. The HD3 channels of WOCL(FM), Orlando, WLLD(FM), Tampa and WEAT(FM), West Palm Beach are now carrying WFAN’s sports programming — allowing sports fans in the Sunshine State to stay connected to New York-area sports.
In Los Angeles, rock-formatted KROQ is on in the San Diego area through KSCF(FM) HD2. In turn, KSCF(FM), San Diego is available to Los Angeles audiences via KAMP(FM) HD2.
Early next month, sports fans in Hartford will find Boston’s WBZ(FM), The Sports Hub, on their local WTIC(FM) HD3.
“Digital radio has afforded the industry a way to expand its audience and increase brand awareness, while giving listeners unmatched sound quality,” stated CBS Radio VP Programming Chris Oliviero.