Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×

 
 

CBS Radio Feels Decline in Ads

Analyst says radio in general is pacing below Q4 'in almost every market'

CBS Radio said revenues fell 18% in the fourth quarter and 12% for all of last year.

Fourth-quarter revenues were $366.7 million — compared to $447.1 million for the same period a year ago. Full-year radio revenues were $1.54 billion from $1.75 billion for 2007.

CBS cited the difficult advertising market and the impact of some station sales for the drop.

Wachovia analyst Marci Ryvicker said in a report following the news: “Our contacts tell us that radio” — the industry, not specifically CBS — “is pacing below Q4 in almost every market.”

Close