CBS Radio L.A. Names Blumhagen VP/Director of Sales

Also: All-Sports The Beast 980 gets new PD
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Larry Blumhagen has been named vice president/director of sales for CBS Radio’s six stations in Los Angeles, and Tom Lee has been chosen to serve as program director for Los Angeles all-sports station KFWB(AM).

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Tom Lee

Blumhagen, a 23-year CBS Radio veteran currently based in San Francisco, will oversee the broadcast and digital sales operations for KNX(AM), KRTH(FM) KCBS(FM), KROQ(FM), KAMP(FM) and KTWV(FM). He will step into his new position on April 20.

For the past nine years Blumhagen has served as the general sales manager for KMVQ(FM) and KLLC(FM). Since joining the company as an account executive in Portland in 1992 and rising to become general sales manager just five years later, Blumhagen has worked for various stations and formats including KINK(FM) where he served as GSM from 2001–6.

Lee began his new position on March 30. He has 20 years of experience with sports radio brands and has previously worked in Los Angeles, where he launched Fox Sports Radio in 2000. He is credited with developing the 24/7 national sports network, according to a press release from CBS Radio. He has also programmed ESPN Radio in Dallas, as well as sports radio stations WIP in Philadelphia and KJR in Seattle.

Lee has been directly involved at all levels with several franchises, including the Texas Rangers, Dallas Mavericks, the Philadelphia 76ers and Flyers, and the Seattle Supersonics. The Beast 980 is the radio home of the Los Angeles Clippers and L.A. Galaxy.

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