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CBS Radio, Live Nation to Increase Event Partnership

Big concert producer expands its involvement with the radio group

Concert promoter Live Nation and CBS Radio are teaming up to produce radio-sponsored events.

The companies say they’ve signed a multi-year agreement that also calls for them to develop new live concerts and “experiential” events across multiple stations and markets.

Live Nation owns, operates or manages some 110 music venues; it expects the CBS Radio deal to draw some 260,000 fans to its concerts annually. It calls itself the largest producer of live concerts in the world, producing 16,000 concerts a year for 1,500 artists in 57 countries. CBS Radio operates 137 stations, mostly in large markets.

CBS Radio and Live Nation have worked together before; they say the new deal strengthens that relationship. Details were not disclosed.